_

In collaboration with artist Mark Van Leeum, I imagined
the fictional club FC Belle Vie – a tribute to everyday joy.
This supporter’s scarf was designed as a symbol of belonging to a lifestyle more than a team. The lettering was crafted with care, echoing vintage sport aesthetics blended. A graphic statement for those who cheer for La Belle Vie.
_

Role :
Conception / Creative Direction
Project management

_

Project : In Letter We Trust
Photograph : Clement Merouani