_

As a tribute to Ousmane Dembélé (PSG player), we transformed Boulevard Haussmann into Boulevard Ousmane. Twenty street signs were put up.

Results in 10 days: over 20 million views, TV coverage on national channels, and press articles.

-

Press :

France 2
France info
20 minutes
Le Figaro
M6
Europe 2
RMC
L’Équipe
So Foot
RMC Sport
Konbini
Ulyces

_

Role :
Conception / Copywriting