PUBLIC ART / CULTURAL ACTIVATION

LES RUES DE LA VICTOIRE



On 31 May 2026, the day after Paris Saint-Germain’s historic second UEFA Champions League victory, we renamed 14 streets in Paris in honour of its heroes.

The guerrilla project quickly went viral across France and worldwide, gaining press and social media coverage from major outlets.

On 8 June, PSG shared our photos on Instagram, allowing fans and players
to see our tribute.

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Role :
Creative director
Director
Vandale

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